Our mission

Inertia Growth helps B2B SaaS and security-first service firms go from zero to scalable systems.

We’re not a traditional agency. We’re a hybrid growth team built by marketers who’ve been in-house and scaled startups through Series C.

Our goal? Replace random acts of marketing with compounding systems that generate real revenue.

Why us

  • 10+ years in SaaS and security marketing
  • Built demand gen at Vanta, Trustpage, and super.AI
  • AI-native workflows across outbound, SEO, ops, and content
  • Full-funnel thinkers: paid, organic, ops, and sales
  • Fast, transparent, and execution-led
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Meet your growth engine

10+ years in B2B SaaS
6+ years building GTM funnels & automating operations

Hannah Carlson

Founder and CEO, Leading Marketing Strategy

Proven Track Record

Drove millions in pipeline and revenue through growth strategy and demand gen at startups like Vanta, Trustpage, and Built In.

Built for Speed & Impact

Launched Inertia Growth to deliver the fast, focused, AI-powered systems she wished she had while working in-house.

Strategic & Hands-On

Combines big-picture thinking with deep execution and startup-tested grit in every engagement.

How we work

1. Audit & Alignment

We start by diagnosing where you are

  • Website + messaging
  • Funnel metrics
  • Attribution + CRM
  • Channel performance
  • Outbound and content history

Deliverable: Audit report + quick wins

2. Strategy Sprint

We turn the audit into a prioritized GTM plan

  • Campaigns to launch
  • Channels to scale
  • Experiments to run
  • KPIs to track
  • Metrics to report

Deliverable: Sprint plan + roadmap

3. Execution & Optimization

Then we get to work. You get

  • Weekly updates + dashboards
  • Campaign builds and launches
  • Optimization and iteration
  • Slack comms
  • Feedback loops and growth experiments

Contact us

Talk to us about building a repeatable GTM engine using AI-powered automation.

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