Our mission

Replace random acts of marketing with compounding systems that grow on their own.

We help B2B SaaS teams turn signals into revenue with automation and AI, always with a human in the loop.

What makes us different

  • Strategy + engineering
    We set outcomes first, then build the system to hit them.
  • Discovery-first
    Most teams don’t know what’s possible. We show you how and where to start.
  • Measured, not magical
    Every agent and workflow has a KPI. If it doesn’t move the number, we fix it.
  • Human-in-the-loop
    Review queues, guardrails, and deliverability checks by default.
  • Tool-agnostic
    HubSpot, Salesforce, Clay, Bitscale, Cotera, n8n, Zapier, Make, GA4, Instantly/Email Bison, Webflow, and more.
  • Maintained systems
    Workflows are alive. We monitor, repair, and improve them weekly.
Book a Call

Meet your growth engine

10+ years in B2B SaaS
6+ years building GTM funnels & automating operations

Hannah Carlson

Founder and CEO, Leading Marketing Strategy

I've operated inside fast-moving startups like Vanta, Trustpage, Built In, and more.

Again and again I saw the same thing: big goals, lean teams, and tools that didn’t talk. I started Inertia Growth to build the systems I wish I had—AI-assisted, measurable, and easy to improve.

How we work

1. Diagnose

Map goals, bottlenecks, and data. Show what’s possible and where to start.

2. Design

Prioritize high-leverage agents and workflows. Share a simple step-by-step plan.sign

3. Improve

Maintain, fix, and optimize. Your engine gets better every week.

4. Build & Launch

Connect tools, ship the system, measure impact.

What we believe

Helpful beats loud. Outreach should feel useful.

Speed wins when measured. Ship small, learn fast, scale what works.

Clarity compounds. Clean data and simple dashboards drive better calls.

People > busywork. Agents handle the repetitive so humans can think.

Contact us

Talk to us about building a repeatable GTM engine using AI-powered automation.

Book a Call