Key Takeaways

AI voice agents make demos interactive and cut discovery friction, letting buyers self-serve without calls. Skip paid ads until your messaging and ICP shine; chase referrals from networks instead for quick pipeline wins. GTM engineering via Clay workflows bridges signals across tools, turning visitors into nurtured leads effortlessly. Prioritize strategic planning before tactical builds to maximize ROI on automations. Transparency with AI builds trust faster than fake personalization ever could.

Conclusion

AI workflows redefine demand gen by making GTM proactive and buyer-centric. Start with one simple automation, like visitor-to-lead alerts, and layer in referrals for momentum. Follow Andy on LinkedIn for more tactics, and experiment today to outpace competitors stuck in old plays.